Copywriting: Successful Writing for Design, Advetising and Marketing by Mark Shaw (32)

Mark Shaw's Copywriting is pretty obviously a manual on how to write good copy for commercial purposes. The text is long, the font is tiny, and could it be any more conspicuous to read on the train (the cover is neon yellow in real life), but it was very helpful and a good start.

The best bits of this book were the examples of successful brands, including lovely photos of the products, and the interviews with copywriters and editors. I love that advertising funnels creativity in a way that can really birth something beautiful and intriguing. We all know good ads and good copy when we see them. I want to be able to know what is good before seeing it written by someone else.