Nudge by Richard H. Thaler and Cass R. Sunstein (18)

"A person is smart. People are dumb, panicky dangerous animals and you know it." Kay, Men In Black

Lay and professional economists are too optimistic about citizens' reactions to laws, markets, and incentives. I studied economics at a conservative college and slid into thinking that people know themselves and care enough to make relatively informed decisions about their lives. Thaler and Sunstein are honest about the human laziness and apathy that economists ignore, though they say it nicely.

Thaler and Sunstein make gentle, convincing arguments that people need a little nudge when making big , rare decisions with little feedback or chance for correction - mortgages, loans, health insurance, and other important things that people often mess up.

It was difficult to follow the flow of Nudge at first after a fiction binge, but the arguments are easy to understand and the writing is personable and earnest. Thaler and Sunstein build trust by exposing personal flaws to the readers, like forgetting to turn in health insurance forms at work for good coverage. It's a great read for people who are moderately interested in political issues, but are repulsed by the vitriol of current political discussion. It is balanced and logical without jargon or superiority. Plus, the elephants are cute.